Professor John McAdams has a summary of the meeting with John Bergstrom today who defended Marquette University's decision to change the team name to Gold.
No word if Bergstrom has committed to stop buying/selling/trading Buicks, Jeep Cherokees, and Cadillacs, and whether he'll stop selling Lincolns too because he fought in the Black Hawk war.
Update! A fair question would also be, will Bergstrom stop advertising at sporting events where the team names may cause offense. For example, will Bergstrom demand his Bergstrom Automotive signs be covered up every time the Atlanta Braves and the Cleveland Indians come to town to play the Milwaukee Brewers?