If this is the trend I'll start pressing my own grapes.
Will they serve the accompanying cheese in individually wrapped slices?
More And More People Prefer Wine In A Box
POSTED: 6:36 am CDT October 13, 2005
WASHINGTON -- Would you like that wine in a bottle or in a box?
According to a marketing information company, more and more people are preferring the latter. AC-Nielsen said sales of premium-priced, three-liter boxes are increasing faster than any other segment.
Industry consultant John Fredrikson said boxed wines are appealing to the growing number of Americans who drink wine more regularly. He said they want something that doesn't need uncorking and will last longer than just a few days.
The amount inside is also a good value. A 3-liter box contains the equivalent of four bottles of wine, and the cost translates to around $4 to $5 a bottle for quality wine. A box should keep for at least four weeks after opening.
