WISN 1130AM will finally, finally name their morning show host when they announce the winner of the Milwaukee’s Next Talk Star contest tonight at State Fair at 7:30PM. Jerry Bott will do the announcing, so expect a long, pointless, boring introduction, about as long as this contest has been going on. (I think this contest started during the Carter Administration. Someone look it up for me.) I may actually see this as I will be at the fair this evening.
Yeah, they must be really excited, making the announcement late on a Friday.
In the meantime, Steve “The Homer” True’s program is getting bumped back to 9:00pm weeknights to accommodate WISN’s desire to have Sean Hannity immediately follow Mark Belling. Tim Cuprisin of the Milwaukee Journal Sentinel speculates this in part the result of True’s contract ending at the end of this year.
If you were planning on getting rid of Glenn Beck and moving Weber & Dolan to compete with Charlie Sykes on WTMJ, and if you were planning on moving Sean Hannity to the 6-9pm slot, then wouldn’t it have made sense to move Steve True to the mornings? You would have an established radio personality in your morning slot, his program would be a good lead-in to Weber & Dolan, he’s veteran enough that if something important happens he could handle straight news if needed, a sports talk program in the morning would be virtually alone.
But that’s just me.
Good luck to whomever won the WISN radio contest. You have an unenviable task ahead of you.
