Since nothing else is working for them, WISN and Clear Channel have decided to put their morning ratings at risk with an American Idol-like contest, Milwaukee's Next Talk Star. Listeners will vote on who they want to be the next morning host for WISN. The best part is they're encouraging everyone to compete especially if you have no radio experience whatsoever.
I had to laugh when the traffic guy John Wyatt (sp?) asked afternoon host Mark Belling what he thought of this. "My reaction?.... My reaction is the same reaction Dwyane Wade had when he found out Marquette changed the name to Gold."
I'm sure there are a lot of people who think this would be pretty easy, but filling three hours or so every day with different material and talking to listeners can't be that easy or else we would all be doing it. Still...
