However, I have a friend whose child is ten. She's seen all the Star Wars movies up to this point on DVD and now the parents get to debate, do I take her to see a PG-13 rated movie?
Making the decision a little tougher is all the hype surrounding the movie. You might not believe it but my blog isn't the only media, new or old, discussing the new movie.
Add Burger King's children meals with a Star Wars toy, cereal with light saber spoons, television commercials, toys, video games, and it equals a lot of pressure on parents to give in to the popular culture and take their kids to the movie.
Of course part of being a parent is saying "no" in these situations, but one wonders whether part of being a responsible marketer is ease up on marketing to an audience younger than the film's intended audience. Of course, Kellogg's official statement by their spokeswoman Kimberley Goode hardly inspires confidence in a sudden appearance of marketing ethics any time soon,
"We believe that the Star Wars toys and promotional items give consumer of all ages a chance to experience the excitement of Star Wars regardless of whether they see the movie. At the end of the day, Star Wars is the most popular film franchise in history."I wonder if she's taking her kids opening day.
