Friday, September 12, 2008

Will stadium naming rights go to firm with Holocaust ties?

I found this story interesting because of the number of issues it raises. When can the past be put aside?  What happens when a team's stadium name offends a group of people?

Football fans and Jewish groups are outraged over the prospect of a new Giants and Jets stadium being named for German insurer Allianz because of its Nazi ties in World War II.

The company insured the Auschwitz death camp and had a chief executive serving in Hitler's cabinet. The company is on the short list of those vying to slap their name on the Meadowlands stadium in New Jersey via a lucrative sponsorship deal.

Regardless of the company's behavior since then, I can't imagine the Giants and the Jets will risk ticking off a significant portion of the fan base.  But I could be wrong.

But would a lesser offense by a corporation be enough to alienate fans, or do most fans not really care about the name on the stadium?